Wengmd Show Room
July 2008 saw the inauguration of the flagship showroom in Guangzhou (PRC) of the newly founded Wegmd, a leading Chinese company in the production and marketing of doors and vertical partitions for interiors. The objective, from a design point of view, was the creation of an authentic flagship destined to be also declined in smaller sales spaces in the coming years while, from a commercial point of view, to begin the construction of a brand of reference for the domestic and international market with a European character and design. The choice of particularly impactful and reflective materials links closely to the brand style that is fashion and design-oriented. It has provided large vertical and ceiling areas covered with glossy black Plexiglas, chrome, and other mirror surfaces. These reflective finishes contrast with “classic” wood flooring and natural stone inserts. A large “ribbon” reception desk and a backdrop made of lighted vents complete the space in the entrance and that opposite. The lighting system has provided a mix of indirect light coming from horizontal veils on the floor and ceiling, directional spots, and some vertical lights.