Wengmd Show Room

July 2008 saw the inauguration of the flagship showroom in Guangzhou (PRC) of the newly founded Wegmd, a leading Chinese company in the production and marketing of doors and vertical partitions for interiors. The objective, from a design point of view, was the creation of an authentic flagship destined to be also declined in smaller sales spaces in the coming years while, from a commercial point of view, to begin the construction of a brand of reference for the domestic and international market with a European character and design. The choice of particularly impactful and reflective materials links closely to the brand style that is fashion and design-oriented. It has provided large vertical and ceiling areas covered with glossy black Plexiglas, chrome, and other mirror surfaces. These reflective finishes contrast with “classic” wood flooring and natural stone inserts. A large “ribbon” reception desk and a backdrop made of lighted vents complete the space in the entrance and that opposite. The lighting system has provided a mix of indirect light coming from horizontal veils on the floor and ceiling, directional spots, and some vertical lights.

Location

Guangzhou

Year

2008

Services

Concept Design
Preliminary Design
Final Design
Detail design
Interior design
Furniture design
Lighting design
Graphic and multimedia design

Wengmd Show Room

Wengmd Show Room


Wengmd Show Room

Wengmd Show Room


Wengmd Show Room

Wengmd Show Room


Wengmd Show Room

Wengmd Show Room