Summary

In recent years, the number of businesses in the wellness sector has seen a significant percentage increase, which in some regions has even reached double figures. Looking at the figures from a turnover perspective, however, it becomes clear that not all facilities have managed to achieve satisfactory financial results capable of recouping the substantial investments made. The cause of many failures lies in the entrepreneur’s narrow and limited vision, who launches their project without considering all its aspects. This book, written by an architect and, consequently, from a particular perspective, aims to illustrate the design of a wellness centre in all its complexity, starting with the creative aspects, moving on to those related to technology and systems, and finally examining certain marketing and communication concepts; all in the light of managerial, economic and financial considerations. Furthermore, the book highlights, as a backdrop to the design process, certain ethical and philosophical considerations linked to a world that aims to influence the psychophysical and emotional balance of individuals and the community. The text is enriched by numerous images, design sketches and contributions from experienced professionals in the sector, commenting on the main topics covered.