“Architecture is

  the art of creating

Wellness

  for people and

for the environment”

Alberto

Apostoli.

I was born in Verona in 1968 and I still live near this beautiful city in the Veneto region of north eastern Italy, a UNESCO World Heritage Site, halfway between Venice and Milan. 

I graduated from the Faculty of Architecture at the University of Venice in 1993, then studied and worked throughout different European countries, always looking for inspiration in whichever place I happened to find myself. I am curious about almost every subject, none excluded, but I especially love the arts, nature and fashion.

I am interested in the different cultures of the world; in my view, being Italian means being hungry for beauty wherever it may be found.

Thus I immediately felt the need to have my own firm, both due to an innate desire for independence and also because of my natural inclination not to become a “traditional” architect that is oriented towards compromise and contamination.

I started the firm in 1997, looking for an innovative path within the profession; in terms of the approach to projects as well as the themes dealt with within them. I therefore initially took an interest in the world of ephemeral architecture, in technologies generally applied to construction and in the relationship between design and communication.

The area of Wellness design, which I stumbled upon almost by chance a couple in the years which followed, represents for me the culmination of my professional research because it is a synthesis of:

architecture, culture, philosophy and the ability of a project to speak to the body, mind and soul of people, … a way to speak of technology and poetry at the same time. 

In 2006 at the European Parliament I exhibited my thoughts in a solo exhibition on the theme of contamination between architecture, design and communication. Also in that year, I opened a studio in Guangzhou because the East, with its culture and approach, is an indisputable source of inspiration for those who intend to design and live not only thinking about the subject.

Over the course of 20 years I have had the good fortune to design iconic products and projects for various brands (some quite renowned) that have opened new markets for the wellness sector. Some of these have been patented and even used certain technologies for the first time which today have become common-place within the sector.

The projects I develop always aim to address well-being, sometimes overtly, other times more subtly, but it is this approach that defines the uniqueness in the work. It is not important to me whether they are spas, hotels, houses, stores, products or urban parks … it is important that the essential and unique common values are at the center of each project.

Just as unique as my relationship with the territory and nature, is the inspiring thought that is at the core of each project and the emotion that it must communicate.

Creating a project that is not able to speak to the common man is not my intention. It is not something that interests me and creating obscurity for its own sake is not something I have ever pursued.

Just as in my personal journey, sustainability has immediately assumed a primary role because it is inextricably linked to the concept of well-being for the planet, which is indispensable for the well-being of people.

In recent years I have participated in various initiatives, I have joined various companies and associations whenever I felt that there was something new to learn that aligned with my objectives, … a holistic approach exactly akin to the approach that one should have with personal well-being. Among my many studies is the one which remains closest to my heart; I am still working to design the perfect place; the ideal place in which creativity, architecture and design combine, leading the individual to ecstasy and as state of total wellbeing.

For over 10 years I have been sharing, writing and trying to explain the “relationship between wellness and architecture” in Italy and abroad. I do so because my passion for this area and the resultant way of conceiving the “project” is something that I would like to make more widespread and common place.

Thus architecture emancipates itself from a mere aesthetic gesture and from the “functional form” to become, instead, an art capable of making people feel good.

Writing, as well as drawing, is a way for me to clarify and research the meaning of what we design; a way to synthesize the enormous amount of reasons, thoughts and inspirations that underlie my work and, if you like, ultimately the driving force behind why I do it.

19/11/2020

Il Bagno: tendenze contemporane

Verona
02/04/2020

PROGETTARE, COSTRUIRE E GESTIRE UNA SPA

B/Open Exhibition - Verona
13/10/2020

Ospitalità e Benessere: il Total Wellness come fi...

Verona
10/10/2020

Interni DESIGNER’S Week 2020

Istituto Marangoni - Milano + Zoom
20/10/2020

Interni DESIGNER’S Week 2020

Decor Lab Opificio 31, Emporio 10 | Via Tortona 31, 20144 Milano
16/01/2020

Synergies: Eidenbahuer + BWT

MAK – Museum für angewandte Kunst - Vienna

Investing in Wellness- Study of 5 Stars SPA Resort...

#
13/10/2020

Ospitalità e Benessere: il Total Wellness come fi...

Rimini
25/11/2019

SPA DESIGN MASTER

Bologna University
21/11/2019

A SPA IN THE HOTEL: NECESSARY EVIL OR BUSINESS OPP...

Centro de Convenciones Internacional de Barcelona
04/06/2020

Spa & Wellness Concepts in a Post-Covid World...

Webinar
08/11/2019

L’architettura degli spazi del benessere

Facoltà di Ingegneria e Architettura - Università di Cagliari
28/07/2020

Why Spa and Wellness are more important then ever ...

Webinar
02/04/2020

Progettare, costruire e gestire una SPA

B/Open Exhibition - Verona
27/10/2019

Presentazione Nerò SPA

Terme Preistoriche - Montegrotto Terme, Padova
24/09/2019

Surfaces for hospitality & wellness

Cersaie - Bologna
24/09/2019

SPA… il benessere nella mente e nel corpo

Agiemme Wellness Equipment - Bologna
08/07/2019

Progettazione Integrata Edificio-Impianti nelle SP...

Aermec Headquarter, Bevilacqua - Verona
24/04/2019

IL CICLO DELLE STAGIONI: NUOVE ARCHITETTURE PER UN...

Aosta, Italy
14/03/2019

Wellness Architect Day

Opatija, Croatia
21/11/2018

SPA Design Master

Bologna University

Wellness per tutti – progettazione personali...

Teatro Centrolucia - Botticinio (Bs)
10/10/2018

Nuovo stile e nuove tendenze dell’ospitalità se...

Sia Guest - Rimini
23/02/2018

Progettare, costruire e gestire una spa

10th Pool & Spa Expo and International Congress, Bologna
06/04/2018

Innovazione, ecosostenibilità e design nell’amb...

Sede Federlegno - Foro Buonaparte 65, Milano
08/02/2018

tecnologie e design di qualità

Bologna, Italy
18/10/2017

La importancia de la arquitectura y el diseño en ...

Piscina & Wellness - Barcelona, SPAIN
29/06/2017

Il Futuro dell’Edilizia – Progettare e...

Hotel San Marco - Verona
25/09/2017

Prodotti e tecnologie per il wellness: gli utenti ...

Cersaie - Bologna, exhibition centre
11/04/2017

Le sfide dell’edilizia del futuro

Grand Hotel, Via Dante 20 - Trento
03/10/2017

Progettazione delle SPA

Online: Xclima Platform
12/10/2017

Un approccio ecosostenibile nella progettazione di...

Rimini Fiera- Expo Centre
19/06/2017

tecnologie e design di qualità

Brescia, Italy
28/01/2016

Intervista in streaming a Alberto Apostoli

Bolzano
30/01/2016

Conferenza AIPI (Associazione Italiana Progettisti...

Fiera Milano
29/04/2016

Hotel SPA Vs. Home SPA

The Style Florence Hotel - Firenze
26/05/2016

Hotel SPA Vs. Home SPA

Palazzo delle Stelline - Milano
16/11/2016

DDN – Design Diffusion Talk: Giorgio Tartar...

Sede Franke - Peschiera del Garda VR
16/02/2016

Le sfide dell’edilizia del futuro. Riqualificazi...

Hotel Real Fini, Modena
06/10/2016

Design: l’ambiente dedicato al benessere e all...

Centro Congressi Torino Incontra
06/10/2015

La progettazione integrata come strumento per gara...

Verona

Creatività in 3 Dimensioni: Stampa 3D ed Architet...

Allestire Decor Lab, Via Tortona 31, Milano.
28/05/2015

Integrated Planning as a tool to ensure the realiz...

Paris
19/03/2015

MADE for Contract – Hotel

Made Expo - Rho, MIlano
17/04/2015

Progettare il Benessere: dai piccoli spazi privati...

Expotorre 2015 - Cuneo
21/05/2015

Lo spazio di lavoro al servizio della persona

Ata Hotel Milano
15/07/2015

WELLNESS DESIGN: How surface finishes effect mood....

London
26/09/2015

Wellness & SPA Design

NAD - Verona
03/12/2015

Projects Prestige, Contract & Procurement

Istanbul
03/10/2015

Progettare i luoghi del benessere

Bologna - design Week
02/10/2015

Benessere Casa

Abitare il Tempo - Verona
26/06/2014

Mosaic Masterclass – Private Pools and Spas

Domus Tiles - London
03/11/2014

Colore e matericità nel settore del Benessere

RAMADA NAPLES CONGRESS HALL 
24/09/2014

DAL PRODOTTO AL PROGETTO Oggetti e ambienti per il...

Bologna - Cersaie, Pad 33
06/11/2014

Design del Benessere

Torino
06/10/2014

Aqva Regalis – Medical SPA

Ponzano Veneto (Tv)
21/10/2014

Jacuzzi Meeting – SPA Evolution

Treviso
10/06/2013

Meeting Sicis – The Art Factory

Sicis Headquarter - Ravenna
03/10/2013

SPA, CERAMICA E PROFILI – Soluzioni tecniche...

Made Expo - Rho, Milano
31/01/2013

Le SPA negli Hotel: connubio tra design e project ...

Lario Fiere, Erba (Como)
14/02/2013

Private and Public Luxury

Pordenone
29/05/2013

A+D+M Roadshow

Roma
18/10/2013

Leaf International

Berlin
04/12/2013

The growing trend in private wellness for hotels a...

Toronto
18/09/2013

The growing trend in private wellness for hotels a...

Kiev
15/10/2013

The growing trend in private wellness for hotels a...

Barcelona
23/11/2013

Campus e senior housing: possibili riconversioni d...

Terminal San Basilio - Venezia
15/03/2013

Правильный подход к разраб...

Moscow
22/02/2013

Tendenze progettuali future: partendo da piccole s...

Fiera Bologna
21/10/2012

Hosp & Food – Beauty in the SPA: per un...

Brescia
01/02/2012

ADM Academy: Luce, Colore, Materiali: Progettare g...

Bari
14/11/2012

SPA Life 2012 – the next generations of Spa ...

Daventry, UK
31/03/2012

Alberto Apostoli presents Architettura Delle SPA

Lucca
29/03/2012

Дизайн и архитектура к услу...

Chelyabinsk
23/02/2012

Presentazione Libro “Architettura delle SPA&...

Fiera Bologna
11/11/2012

Equip hotel – Creativity Vs. Project Managem...

Paris
07/12/2012

Inter Year 2012 presents Alberto Apostoli

Kiev
07/02/2012

Jacuzzi Meeting – Tendenze progettuali futur...

Treviso
27/10/2011

Convegno Planet Hotel

Università di Roma III
24/10/2011

Centri benessere e budget

Fiera Milano - Rho
06/10/2011

La SPA sostenibile

Bardolino (Vr)
06/05/2011

La SPA sostenibile

Ischia (Na)
09/10/2010

City Day Spa, opportunità e vantaggi economici

Centro Congressi NH Milanofiori - Assago (Mi)
05/10/2010

Presentazione Residence Santa Caterina – LEE...

Politecnico di Milano (sede di Mantova)
01/02/2010

Perchè molte SPA perdono soldi? colpa dei gestori...

Expo Riva Hotel, Riva del Garda (Trento)
14/11/2010

Wellness e Hotel, Un connubio in Evoluzione

Fiera Expo Sud Hotel, Napoli
21/05/2010

Le componenti del lusso negli hotel

MICE Forum, Bologna
25/02/2010

Brandesigner

Fiera Bologna
21/10/2010

Fabbian Illuminazione Meeting

Treviso
24/10/2009

Hotel Suite SPA vs. Home SPA

SPA Design, Fiera Rho (Milano)
17/10/2008

Brandesign e Luxury SPA

Fiera Milano - Rho
23/05/2008

L’Interior Designer diventa BranDesigner

Torino