Alberto
Apostoli.
I was born in Verona in 1968 and I still live near this beautiful city in the Veneto region of north eastern Italy, a UNESCO World Heritage Site, halfway between Venice and Milan.
I graduated from the Faculty of Architecture at the University of Venice in 1993, then studied and worked throughout different European countries, always looking for inspiration in whichever place I happened to find myself. I am curious about almost every subject, none excluded, but I especially love the arts, nature and fashion.
I am interested in the different cultures of the world; in my view, being Italian means being hungry for beauty wherever it may be found.
Thus I immediately felt the need to have my own firm, both due to an innate desire for independence and also because of my natural inclination not to become a “traditional” architect that is oriented towards compromise and contamination.
I started the firm in 1997, looking for an innovative path within the profession; in terms of the approach to projects as well as the themes dealt with within them. I therefore initially took an interest in the world of ephemeral architecture, in technologies generally applied to construction and in the relationship between design and communication.
The area of Wellness design, which I stumbled upon almost by chance a couple in the years which followed, represents for me the culmination of my professional research because it is a synthesis of:
architecture, culture, philosophy and the ability of a project to speak to the body, mind and soul of people, … a way to speak of technology and poetry at the same time.
In 2006 at the European Parliament I exhibited my thoughts in a solo exhibition on the theme of contamination between architecture, design and communication. Also in that year, I opened a studio in Guangzhou because the East, with its culture and approach, is an indisputable source of inspiration for those who intend to design and live not only thinking about the subject.
Over the course of 20 years I have had the good fortune to design iconic products and projects for various brands (some quite renowned) that have opened new markets for the wellness sector. Some of these have been patented and even used certain technologies for the first time which today have become common-place within the sector.
The projects I develop always aim to address well-being, sometimes overtly, other times more subtly, but it is this approach that defines the uniqueness in the work. It is not important to me whether they are spas, hotels, houses, stores, products or urban parks … it is important that the essential and unique common values are at the center of each project.
Just as unique as my relationship with the territory and nature, is the inspiring thought that is at the core of each project and the emotion that it must communicate.
Creating a project that is not able to speak to the common man is not my intention. It is not something that interests me and creating obscurity for its own sake is not something I have ever pursued.
Just as in my personal journey, sustainability has immediately assumed a primary role because it is inextricably linked to the concept of well-being for the planet, which is indispensable for the well-being of people.
In recent years I have participated in various initiatives, I have joined various companies and associations whenever I felt that there was something new to learn that aligned with my objectives, … a holistic approach exactly akin to the approach that one should have with personal well-being. Among my many studies is the one which remains closest to my heart; I am still working to design the perfect place; the ideal place in which creativity, architecture and design combine, leading the individual to ecstasy and as state of total wellbeing.
For over 10 years I have been sharing, writing and trying to explain the “relationship between wellness and architecture” in Italy and abroad. I do so because my passion for this area and the resultant way of conceiving the “project” is something that I would like to make more widespread and common place.
Thus architecture emancipates itself from a mere aesthetic gesture and from the “functional form” to become, instead, an art capable of making people feel good.
Writing, as well as drawing, is a way for me to clarify and research the meaning of what we design; a way to synthesize the enormous amount of reasons, thoughts and inspirations that underlie my work and, if you like, ultimately the driving force behind why I do it.
27/05/2022
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