Nyra World is a design universe where stone-effect porcelain stoneware becomes a living material, shaping authentic, harmonious, and multisensory environments. Not an imitation of nature, but a new idea of surface: original, sophisticated, developed through a biophilic approach and a design sensibility that places well-being, balance, and continuity between indoor and outdoor at the center.
Created by Alberto Apostoli for Atlas Concorde, one of the leading players in the global ceramic industry, Nyra translates inspirations from the natural world, echoes of classical culture, and the paradigms of wellness architecture into a complete program of stone-effect ceramic surfaces designed for hospitality, contract, and residential spaces.
Its wide range of tones, finishes, and textures expresses the intrinsic decorative power of the material, giving life to surfaces with a strong plastic quality that recalls ancient artisanal techniques. Chromatic vibrations, polychrome inclusions, contrasting opacities, and chiaroscuro effects generate a new, vibrant matter, capable of transforming spaces into immersive and welcoming settings.
Nyra is a vision: matter, color, and texture work in synergy to create surfaces of surprising realism, with deep, shaded hues and tactile effects that enrich perception. Spaces free from creative limitations for designers, and from sensory boundaries for those who will inhabit them.
Company
Atlas Concorde
Year
2025
Services
Concept Design
Final Design
Art Direction
