Alberto Apostoli, guest and speaker at MIMM 2025.

 

At the Myrtha International Marketing Meeting, Alberto Apostoli engaged with leading experts on the panel ‘Trends and Strategies in the Wellness Sector.’

 

From 18th to 20th March, the Myrtha International Marketing Meeting (MIMM) 2025 brought together over 200 participants from 48 countries at the Hotel Parchi del Garda in Lazise. The event, which had been on hiatus since 2019, provided a platform for prominent experts from around the world to engage in valuable discussions on innovation, sustainability, and future strategies within the sector.

On the second day of the event, the focus specifically turned to hospitality and wellness. Against this backdrop, architect Alberto Apostoli took to the stage to share insights on the emerging trends and future strategies shaping the wellness sector.

His presentation centred on the trends in the highly dynamic wellness market and its future developments, while also analysing spa design and innovative products such as the new Wellgate line, which Apostoli designed for Myrtha Wellness.

Joining Alberto Apostoli on stage were Sandi Goddard (Technical Services Director, Spa Projects for Six Senses), Andrew Gibson (Andrew Gibson Advisory), Stefano Cattaneo (Myrtha Wellness Global Director), and Kevin McGrath (President of Kenemco Group). Together, they participated in insightful discussions that offered valuable perspectives for the sector.

“It is always a great pleasure for me to participate in the events organised by Myrtha and to share my passion and strong commitment to improving a sector to which I have pledged my utmost dedication over nearly thirty years of practice,” said Alberto Apostoli.